SINGAPORE – Media OutReach – 25 April 2019 – REBEL Fighting Championship (FC), a dynamic Asian Mixed Martial Arts (MMA) sports entertainment company headquartered in Singapore, further cements its presence in Asia by joining forces with Reddentes Sports, a Singapore-based sports marketing agency, to promote and broadcast REBEL FC in Asia. This partnership will enable REBEL FC to expand its reach into six key markets in Asia — Chinese Taipei, Hong Kong, Singapore, Malaysia, Philippines and Thailand, in addition to REBEL FC’s already vast digital and TV audiences in China.
Reddentes Sports is well-known for its involvement in media distribution and strategy development for World Bowling, the global governing body for nine- and ten-pin bowling and being holder of media rights for Coppa Italia, Italy’s premier cup competition, as well as England’s prestigious Carabao Cup and the English League Championships, the highest division of the English Football League after the Premier League.
“Reddentes Sports are always looking to work with partners to bring more exciting sports to the Asian audience and we are thrilled to be collaborating with Rebel FC, who have a proven track record of putting on one of the best MMA events in the business. We would like to thank Justin Leong (REBEL FC CEO) and the team for putting their faith in Reddentes and we look forward to securing as many broadcast opportunities to grow Rebel FC MMA in the region,” said Mark Chew, Reddentes Sports Managing Director.
“We are excited to establish this partnership with Reddentes to bring live REBEL FC MMA shows to fans all over Asia, which will extend our last events’ viewership numbers from average of 13 million to new heights. We’re looking to further develop the sport in Asia and scout for top-athletes to represent their region and showcase their Martial Arts skills in our upcoming events that are soon to be announced,” said Justin Leong, REBEL FC CEO.
About REBEL Fighting Championship
REBEL Fighting Championship is a dynamic Mixed Martial Arts (MMA) entertainment company, committed to bringing exciting and engaging MMA entertainment to our customers in Asia and internationally. We are focused on pursuing the highest standards of excellence in our live event production, MMA talent development and promoting awareness of MMA. Founded in May 2013 and headquartered in Singapore, the company comprises a group of vibrant and creative professionals with diverse backgrounds in production, marketing, business development, event management, public relations and MMA matchmaking.
About Reddentes Sports
Reddentes Sports is a agency that delivers smart and impactful solutions in sports. Our services include media rights consulting, commercial sports development, event consulting, project management, ESports event management, organizational consultancy for sports associations, athlete career pathway management and marketing consultancy. With Mark Chew and Yip Ren Kai at the helm, our goal is to provide services and value to transform organisations, businesses and communities by achieving their objectives through sports.
Taken from: https://www.asiaone.com/corporate-news-media-outreach/rebel-fighting-championship-announces-media-deal-with-reddentes-sports