Women’s sports channel goes live on 15 July.
Malaysia’s Astro has partnered with Kelly Butler/Michael O’Rourke’s W-Sport to bring the dedicated women’s sports channel to Malaysia from 15 July. The new channel, officially announced today, will feature Astro’s Netball Super League along with a global slate that includes the Barclays Women’s Super League (WSL) and Germany’s Frauen Bundesliga.
W-Sport, which includes live and delayed event coverage as well as magazine programming and documentaries, will be available to Astro Sports Pack customers at no additional fee. The agreement gives Astro’s twoyear-old Netball Super League (NSL) a global footprint, according to Astro’s sports head, Nicholas John. Astro launched NSL in 2021 to champion the development of women’s sports in Malaysia. W-Sport is represented in Southeast Asia by Reddentes Sport, which has also signed carriage agreements with Dens TV in Indonesia and Canal+ in Myanmar. The channel also has carriage in Belgium, Portugal and across sub-Saharan Africa.
Article originally published by ContentAsia in the bi-weekly newsletter on 10 July.
