OUR PEOPLE

YIP REN KAI
YIP REN KAIManaging Director
Ren Kai has enjoyed success across commercial and government roles covering events management, media rights acquisition, sponsorship and activation.

He headed up MP & Silva’s events management team as Associate Director, Project Management and was a key member of the regional media sales team looking into rights sales and distribution.

At StarHub’s Content Services, Home Solutions and Content team, Ren Kai managed its sports channels and content acquisitions including the launch of the popular local sports channel SuperSports Arena.

As part of the 2010 Singapore Youth Olympic Games Organising Committee, Renkai focused on athlete life development as part of the Culture and Education Programme team.

He was also part of the national water-polo team that won three SEA Games gold medals in 2005, 2007 and 2009, serving as vice-captain with distinction. He went on to become the SNOC Athletes’ Commission chairperson and is an active member on the National Youth Council.

RK’s career-guiding mantra – It ain’t over till the fat lady sings.

MARK CHEW
MARK CHEWManaging Director
Mark has held commercial and leadership roles at a global sports agency, broadcast media and government positions. While his business acumen put him on the road to success, his fervent support for Liverpool FC and the Singapore national football team ensured his found joy in his various roles.

At MP & Silva, Mark as Head of Media Sales (APAC) was involved in distributing major international sports content and leading key projects such as the broadcast of the Standard Chartered Marathon Singapore, DBS Regatta, and launching StarHub’s live sports news show SuperSports 360. He also led MP & Silva’s partnerships with
the Football Association of Singapore and Badminton Asia Confederation, and was a key member of the team which launched the beIN SPORTS channels in Indonesia.

Mark also held the position of Senior Manager in Sport Singapore’s Sports Broadcast Development Division and was Head of Broadcast for the 1st Asian Youth Games Singapore 2009.

At StarHub, Mark covered a variety of cross-functional roles such as sports content programming, scheduling, content acquisition, marketing, promotion and production. He led the Euro 2008 Pay-Per-View campaign and launched the Football Channel on StarHub’s Sports Pack with the key acquisition of the English Premier League.

Mark’s mantra that has served him well throughout his career – Once you have made a decision, follow it through and don’t look back.

JAMMIE CHEN
JAMMIE CHENNorth Asia Representative
With over 15 years of experience in the sports and entertainment industry, Jammie’s journey saw her work at some of the top broadcasters like MTV Channel, ESPN STAR Sports, and Next TV as a Head of Programming.

Her love for sports saw her lead key projects like the World Pool Championship, Guinness 9-Ball Tour and NBA Taiwan Games during her time with ESPN Star Sports.

She went on to become MP Silva’s Country Director and was responsible for media rights sales and sponsorship in Taiwan, Hong Kong and Macau.

While she made her name as a strong broadcast sales person, Jammie was also involved in helping to set up Taiwan’s semi-pro basketball league – Super Basketball League (SBL) in 2003. She continued to help develop the SBL into one of the top basketball competitions around the region until 2009.

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